cannot see directly.

     To the student of media, the fact that “normal” right-
side-up vision is a translation from one sense into another is a 
helpful hint about the kinds of activity of distortion and 
translation that any language or culture induces in all of us. 
Nothing amuses the Eskimo more than for the white man to 
crane his neck to see the magazine pictures stuck on the igloo 
walls. For the Eskimo no more needs to look at a picture right 
side up than does a child before he has learned his letters on a  
line . Just why Westerners should be disturbed to find that 
natives have to learn to read pictures, as we learn to read 
letters, is worth consideration. The extreme bias and distortion 
of our sense-lives by our technology would seem to be a fact 
that we prefer to ignore in our daily lives. Evidence that natives 
do not perceive in perspective or sense the third dimension